BOOM is a lifestyle magazine aimed at high-net worth individuals and those who aspire to wealth.
Create the brand for BOOM. In addition to logo and marketing materials we were asked to create the layout and grid structure with guidelines for the magazine as a whole. Thereafter, taking the content provided by journalists, writers, editors, photographers and art directing / producing each and every title from page layout through print production and management.
The look and feel of the publication was designed from the ground up and detailed research was undertaken prior to the launch while developing the grid systems and typographic treatments.
Each issue was consistently art directed and the print cycle was carefully managed to ensure that the quality of the final publication was aligned to that of which the readership would expect.