Giotto’s was founded in 1988 and specialises in the design and manufacture of premium quality tripods, heads and accessories.
We were asked to create a re-brand for this leading tripod company. The work included the logo development for each product within the range and associated packaging, corporate literature and advertising design.
We began by creating a unique design style for the new brand which could be applied across packaging, advertising and corporate literature. The selected route consisted of elegant geometric shapes which created flexibility and allowed for unique applications whilst retaining an overall pin which was both memorable and recognisably Giottos.