Páramo

Expertise
Branding / Identity
Packaging
Print literature
Advertising
Creative
Sector
Outdoor retail

The background

Paramo produce high performance clothing. They combine intelligent and functional garment design with high performance directional fabric systems. The Páramo range is highly regarded by the outdoor industry as offering superior weather protection and comfort.

The brief

We work with Páramo on their print marketing materials from advertising to brochures through packaging and point of sale.

Our response

A unique, flexible look and feel which can be tailored across multiple applications. The brand style has been developed to work consistently yet appropriately when aimed at Páramo’s wide customer demograph, from high mountaineers and climbers to walkers and bird watchers.