PRMF

Expertise
Branding / Identity
Print literature
Advertising
Creative
Sector
Kitchen retail

The background

In 2013, Manhattan Furniture and Paula Rosa proudly became one company and a part of the Ballingslöv Group of Companies. Together, they offer outstanding kitchen ranges, kitchen worktops, energy efficient kitchen appliances and kitchen accessories for every taste, application and budget.

The brief

Following the merger of PaulaRosa and Manhattan develop a new brand and guideline package which supports the new organisation going forward. Develop the corporate marketing materials, new website, print advertising, vehicle livery and additional ancillary materials.

Our response

We have been working with PaulaRosa Manhattan to create the joint brand and to manage the merger from a design perspective through the roll-out of their new identity across multiple marketing touch-points.