Chain of Hope provide life saving heart operations to children around the world. The chain of volunteer surgeons and medical teams establish vital cardiac services in an effort to treat cardiac disease in developing countries.
Our brief was to re-brand the charity and it's visual look and feel. Throughout the process we worked collaboratively with Chain of Hope, discussing their global role as a charity and their main motivation for the re-brand. Numerous stages of research and development were carried out, presented forward and discussed with the management team and the board of trustees, from aesthetics to message and visual language. Though the logo formed the initial cornerstone for the new identity, many associated brand elements were developed and rolled out across the board. We compiled a comprehensive set of guidelines as we worked through the development stages which now act as a guardian for the new elements across print and digital.
The new brand is one that represents the nature of the important work carried out by Chain of Hope globally. A brand identity that not only reflects the children at the heart of the charity's agenda but one that is visually appealing and memorable in the minds of supporters and donors.