Giottos Tripods

Branding / Identity
Print literature
Photographic retail

The background

Giotto’s was founded in 1988 and specialises in the design and manufacture of premium quality tripods, heads and accessories.

The brief

We were asked to create a re-brand for this leading tripod company. The work included the logo development for each product within the range and associated packaging, corporate literature and advertising design.

Our response

We began by creating a unique design style for the new brand which could be applied across packaging, advertising and corporate literature. The selected route consisted of elegant geometric shapes which created flexibility and allowed for unique applications whilst retaining an overall pin which was both memorable and recognisably Giottos.