Motion Picture Capital Branding

Branding / Identity
Print literature
Film industry

The background

Based in London's Soho Square, Motion Picture Capital's focus is on the provision of funding for independent film and television productions.

The brief

We were asked to create the new logo and brand for Motion Picture Capital following their incorporation in June 2011. Since then we have worked closely with MPC to develop additional creative touchpoints including their website, Information Memorandums and their theatrical animated screen card which is shown prior to their movies being seen.

Our response

A modern yet corporate brand with the legs to run across multiple marketing touchpoints.