Parkway Cinemas

Branding / Identity
Print literature
Film industry

The background

Parkway Cinemas is an independently owned chain based in the north of England. Voted Best New Cinema in the UK.

The brief

We were asked to evolve the long standing Parkway logo and refresh signage, packaging a printed marketing collateral to tie in with the launch of their latest cinema complex in Beverley.

Our response

A nod to the Parkway’s deco past and a logo / look and feel that stands out in this competitive marketplace.