Data visualisation
Content marketing

The background

RAC Limited is a well-known and much-loved British automotive services company.

The brief

We were asked by our client 4PS to produce two infographics for RAC. One would act as an overview of UK car accidents while the other tackled the subject of UK fuel price trends.

Our response

Both pieces were split down into bitesize sections to make the information more manageable. We analysed the data and set to work creating visuals for the information which would be both easily understood and aesthetically aligned to the brand. The final designs were distributed online and acted as a hugely effective communication channel for this well known company.