About

Illustrated BakerWilcox characters introducing the studio

EXPERIENCE, JUDGEMENTAND A RESPONSIBLE APPROACH

For more than 20 years, BakerWilcox has worked with organisations around the world across brand identity, graphic design, websites and digital platforms.

We are an independent, senior-led studio and a certified B Corporation. Clients work directly with experienced people who understand the creative, technical and practical sides of a project, with environmental and social considerations built into the way we operate and the recommendations we make.

Our work spans hundreds of projects across different sectors, audiences and markets, with particular depth in film and entertainment, financial services and retail. It has taught us to ask the right questions early, concentrate effort where it matters and create work that remains useful long after launch.

Good work starts with good decisions

Every project begins with an understanding of what the client needs to achieve, who the work needs to reach and the practical considerations surrounding it. That gives us a clear basis for the decisions that follow.

We focus on:

Creative thinking grounded in clear business objectives
Communication that is useful, accessible and appropriate for its audience
Digital platforms designed for performance, efficiency and maintainability
Responsible choices across materials, production and suppliers
Brand and design systems that can adapt as organisations evolve

Experience also gives us the confidence to question a brief, simplify an idea or recommend a different approach when we believe it will produce a better result. Avoiding unnecessary complexity can save time, cost and resources while making the finished work stronger.

Many clients return to BakerWilcox across successive projects, campaigns, websites and stages of growth. Those long relationships give us a deeper understanding of their organisations and allow the work to become more effective over time.

Experienced, collaborative, dependable

BakerWilcox has always remained deliberately small. Clients work directly with the people responsible for thinking about, designing and delivering their project, with clear communication and continuity from beginning to end.

Where a brief calls for additional expertise, we work with a trusted network of specialists and production partners built up over many years. This gives us the flexibility to assemble the right team for a project while retaining senior oversight throughout.

Our size also means we get to know the organisations we work with. We understand their priorities, remember the reasoning behind previous decisions and become a useful source of continuity as their needs change.