Services
Illustrated BakerWilcox characters exploring the studio’s services

THE NUTS AND BOLTSOF WHAT WE DO

Our work spans brand, graphic design, websites and digital platforms, with sustainability considered from the outset.

We work directly with clients on individual projects and as an ongoing creative partner, often becoming an extension of their internal team. More than 20 years of experience across design, production and digital development means we can take responsibility for the detail as well as the bigger picture.

Fashion campaign image of a woman holding a handbag in a landscape

GRAPHIC DESIGNAND VISUAL COMMUNICATION

We create clear, distinctive visual communications across print and digital, from individual pieces of work to campaigns and large-scale international rollouts.

Our work includes:

  • Annual reports and corporate publications
  • Campaigns, film marketing and key art
  • Packaging and point-of-sale
  • Exhibitions, events and public-facing communications
  • Print production, procurement and supplier management

We understand how design decisions translate into production. Materials, formats, quantities and processes are considered alongside creative quality, helping clients make more responsible choices while getting the result the project requires.

Venidium brand identity

BRAND ANDIDENTITY

We create new identities and help established brands evolve without losing what makes them recognisable.

Our brand services include:

  • Brand development and refresh
  • Visual identity systems
  • Brand guidelines and toolkits
  • Rollout across print and digital
  • Ongoing design support and brand stewardship

A successful identity has to work far beyond its launch. We create practical systems that give organisations consistency while leaving enough flexibility for the brand to grow, adapt and remain relevant.

Film campaign image of two men

WEBSITE ANDDIGITAL PLATFORMS

We design and develop websites that are fast, accessible, easy to use and efficient in the resources they consume.

Our digital services include:

  • Website strategy, design and development
  • Content structure and user experience
  • Low-carbon, performance-led development
  • Accessibility-informed design and build
  • Ongoing support and improvement

We work on new websites and existing platforms, choosing technology according to the needs of the project rather than forcing every client into the same solution. Performance, maintainability and longevity are considered throughout the process.

Illustration of a sustainability review in progress

SUSTAINABILITYCONSULTING

We help organisations identify practical ways to reduce the environmental impact of their existing websites and digital platforms.

Our consultancy services include:

  • Website sustainability and performance reviews
  • Carbon and data-transfer analysis
  • Prioritised recommendations for improvement
  • Advice and support for in-house design and development teams
  • Guidance that can support wider sustainability and ESG objectives

Recommendations are based on what will make a meaningful difference and what is realistic within the client’s existing technology, budget and resources. Improvements can often be made without starting again.

Visual editor interface developed by BakerWilcox
ZONE1
CMS

EDITOR ANDCMS

Our websites can be powered by our own visual editor and content management system, developed to make day-to-day website management simpler.

Our editor-led websites offer:

  • A visual editing experience tailored to the website
  • Straightforward management of pages, projects, articles and media
  • Structured content that maintains design consistency
  • Editing tools shaped around the client’s workflow
  • Content and data held within the client’s own hosting environment

Unlike many off-the-shelf CMS platforms, our system does not rely on a separate third-party service. The client’s content and data remain within their own hosting environment, giving them greater control over how that information is stored and managed.

Each editor is configured around the website, giving clients control over their content without the complexity or dependency of a generic third-party CMS.

AI-assisted fashion campaign imagery

AI-ASSISTEDCONTENT CREATION

We use current generative AI tools alongside conventional design and production techniques to create high-quality imagery, video and campaign content.

Our AI-assisted content services include:

  • Product, model and lifestyle imagery
  • Explainer and motion content
  • Concept development and campaign assets
  • Content variations for digital, social and advertising

For many clients, this can provide:

  • Faster production and iteration
  • Greater flexibility when content needs to change
  • Reduced reliance on large-scale photography or video production
  • More practical creation of multiple formats and variations

Every project remains art-directed by our design team. Images and footage are selected, refined, retouched and quality-controlled before use, with particular attention to brand consistency, realism and the details that generative tools can get wrong.

We use the technology where it offers a genuine production or creative advantage, rather than simply because it is available.

Design with
sustainability built in

Whether you are commissioning a new identity, website, campaign or piece of print, BakerWilcox brings experienced creative thinking together with a practical understanding of environmental impact.

If you are looking for a design partner who can deliver excellent work while helping your organisation make more responsible choices, we would be pleased to hear what you are working on.

Let’s talk

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BakerWilcox is a multidisciplinary creative agency delivering impactful design solutions that consciously incorporate sustainability. This helps our clients increase their reach and achieve lasting environmental responsibility.

©2026 All Rights Reserved | BakerWilcox Limited 05616886

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