RESPONSIBLE CHOICES,WITHOUT COMPROMISE
Sustainability influences how we design, build, specify and produce. We consider the resources a project uses, the systems that support it and how long the finished work is likely to remain useful.
As a certified B Corporation, responsible practice extends across the way BakerWilcox operates as well as the work we create. For our clients, that means informed choices across digital development, graphic design and production that can reduce environmental impact while supporting quality, performance and commercial objectives.
A practical approach to sustainable design
Environmental impact is shaped by many individual decisions. For a website, that can include code, hosting, data transfer, imagery and third-party services. For print, it includes materials, formats, quantities, finishes, suppliers and transport.
We consider these factors early enough to influence the outcome.
Our approach includes:
- Efficient digital architecture and development
- Optimised media and reduced unnecessary data transfer
- Responsible hosting and infrastructure
- Materials and production methods selected with care
- Print quantities and formats that minimise unnecessary waste
- Brand and digital systems designed for longevity
- Suppliers whose environmental standards we understand
The aim is straightforward: use resources carefully while producing work that performs as it should and without compromise.
Experience helps us know where to look
More than 20 years working across design, print production and digital development gives us a practical understanding of where resources are used and where changes can make a meaningful difference.
Sometimes that means reducing page weight or simplifying technical architecture. In print, it may involve changing a format, material, finish, quantity or supplier. And sometimes the most responsible decision is to improve what already exists rather than replace it.
We assess each project on its own terms and recommend changes that are proportionate, achievable and appropriate for the organisation.
