Insights

Insights
Becoming Carbon Literate

17.09.26

Sustainability

Becoming Carbon Literate

BakerWilcox was born during a year of travelling in 2002. After working in London agencies for a number of years, Richard and I knew we wanted to build a business that reflected our own values. Becoming a B-Corp wasn’t about changing our business. It was about putting into words what we’d already believed for years.

Kelly Wilcox

by Kelly Wilcox

Strategy and client services

Strong Support for Taylor-Made Dreams

10.09.26

Volunteering

Strong Support for Taylor-Made Dreams

At BakerWilcox, we’re proud to support Taylor-Made Dreams in as many ways as we can. Yes, we donate financially, but we also believe the most valuable thing we can give is our time. Whether that’s volunteering at events, fundraising, or simply introducing more people to the charity, we’re committed to helping them continue making a difference.

Kelly Wilcox

by Kelly Wilcox

Strategy and client services

How we build cleaner websites

30.07.26

Sustainability

How we build cleaner websites

Green hosting is important, but it is only one part of how a website uses energy. The choices made through design, development and maintenance can also be measured and improved.

Marcus Zanona

by Marcus Zanona

Digital design and development

Why we became B-Corp

20.07.26

Sustainability

Why we became B-Corp

BakerWilcox was born during a year of travelling in 2002. After working in London agencies for a number of years, Richard and I knew we wanted to build a business that reflected our own values. Becoming a B-Corp wasn’t about changing our business. It was about putting into words what we’d already believed for years.

Kelly Wilcox

by Kelly Wilcox

Strategy and client services

Brockmann would've been B-Corp

13.03.26

Sustainability

Brockmann would've been B-Corp

As part of our ongoing look at the designers who have shaped the way we think at BakerWilcox, it's hard to ignore Josef Müller-Brockmann. Often credited as one of the defining figures of modernist design, his work helped shape how we understand clarity, structure, and visual communication today. For me, he was one of those early influences that stuck. Not because his work was flashy or immediately exciting, but because over time it changes how you think about design altogether.

Richard Baker

by Richard Baker

Creative director

Designing Something That Doesn’t Matter… BEAUTIFULLY

13.03.26

Process

Designing Something That Doesn’t Matter… BEAUTIFULLY

Walk into a wine shop and you’re met with a wall of quiet sameness. Cream labels. Serif type. A sketch of a grand building that may or may not exist in quite that form. The occasional crest, doing its best impression of history. It’s all very familiar. Reassuring, even.

Richard Baker

by Richard Baker

Creative director

Design with
sustainability built in

Whether you are commissioning a new identity, website, campaign or piece of print, BakerWilcox brings experienced creative thinking together with a practical understanding of environmental impact.

If you are looking for a design partner who can deliver excellent work while helping your organisation make more responsible choices, we would be pleased to hear what you are working on.

Let’s talk

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BakerWilcox is a multidisciplinary creative agency delivering impactful design solutions that consciously incorporate sustainability. This helps our clients increase their reach and achieve lasting environmental responsibility.

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