Insights

Insights
We’re officially a Certified B Corporation™

01.10.26

Sustainability

We’re officially a Certified B Corporation™

We’re very pleased to finally be able to say it: BakerWilcox is a Certified B Corporation™. It has taken a fair bit of work to get here, although in many ways the process has been less about changing BakerWilcox and more about putting some proper structure around the way we have tried to run the business for years.

Kelly Wilcox

by Kelly Wilcox

Designer

How we build cleaner websites

25.09.26

Sustainability

How we build cleaner websites

Green hosting is important, but it is only one part of how a website uses energy. The choices made through design, development and maintenance can also be measured and improved.

Marcus Zanona

by Marcus Zanona

Digital design and development

Becoming Carbon Literate

17.09.26

Sustainability

Becoming Carbon Literate

BakerWilcox was born during a year of travelling in 2002. After working in London agencies for a number of years, Richard and I knew we wanted to build a business that reflected our own values. Becoming a B Corp™ wasn’t about changing our business. It was about putting into words what we’d already believed for years.

Kelly Wilcox

by Kelly Wilcox

Designer

Strong Support for Taylor-Made Dreams

10.09.26

Volunteering

Strong Support for Taylor-Made Dreams

At BakerWilcox, we’re proud to support Taylor-Made Dreams in as many ways as we can. Yes, we donate financially, but we also believe the most valuable thing we can give is our time. Whether that’s volunteering at events, fundraising, or simply introducing more people to the charity, we’re committed to helping them continue making a difference.

Kelly Wilcox

by Kelly Wilcox

Designer

Design by Prompt: The Monolithic Dilution of Creativity

01.09.26

Design

Design by Prompt: The Monolithic Dilution of Creativity

Bish, bash, bosh, slop. I've been wondering recently where the design industry is going, where it is at the moment and, perhaps more importantly, where I hope it will eventually settle. With the prevalence of AI-generated work, it's easy to feel slightly disillusioned by it all, and to wonder whether we're in the process of losing something far larger than we realise.

Richard Baker

by Richard Baker

Designer

Why we became B Corp™

20.07.26

Sustainability

Why we became B Corp™

BakerWilcox was born during a year of travelling in 2002. After working in London agencies for a number of years, Richard and I knew we wanted to build a business that reflected our own values. Becoming a B Corp™ wasn’t about changing our business. It was about putting into words what we’d already believed for years.

Kelly Wilcox

by Kelly Wilcox

Designer

Brockmann would've been B Corp™

13.03.26

Sustainability

Brockmann would've been B Corp™

As part of our ongoing look at the designers who have shaped the way we think at BakerWilcox, it's hard to ignore Josef Müller-Brockmann. Often credited as one of the defining figures of modernist design, his work helped shape how we understand clarity, structure, and visual communication today. For me, he was one of those early influences that stuck. Not because his work was flashy or immediately exciting, but because over time it changes how you think about design altogether.

Richard Baker

by Richard Baker

Designer

Designing Something That Doesn’t Matter… BEAUTIFULLY

13.03.26

Process

Designing Something That Doesn’t Matter… BEAUTIFULLY

Walk into a wine shop and you’re met with a wall of quiet sameness. Cream labels. Serif type. A sketch of a grand building that may or may not exist in quite that form. The occasional crest, doing its best impression of history. It’s all very familiar. Reassuring, even.

Richard Baker

by Richard Baker

Designer

Design with
sustainability built in

Whether you are commissioning a new identity, website, campaign or piece of print, BakerWilcox brings experienced creative thinking together with a practical understanding of environmental impact.

If you are looking for a design partner who can deliver excellent work while helping your organisation make more responsible choices, we would be pleased to hear what you are working on.

Let’s talk

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BakerWilcox is a multidisciplinary creative agency delivering impactful design solutions that consciously incorporate sustainability. This helps our clients increase their reach and achieve lasting environmental responsibility.

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