Campaigns crafted around contemporary carrying
Client
Acme Made
Country
United States
Disciplines
Campaigns
Editorial Design
Digital Design
Sector
Retail
Technology
Acme Made is a San Francisco-born accessories brand specialising in sleek, contemporary laptop sleeves, bags and protective cases. Founded in 2002, it combines Californian design sensibility with everyday practicality and a fashion-conscious approach to technology. The company has also developed electronic accessories for some of the world’s leading fashion brands, bringing together considered design, everyday practicality and a strong understanding of modern technology.
The brief
Acme Made asked BakerWilcox to support the delivery of its print and digital marketing activity for the UK market. The work included advertising campaigns, brochures, product guides and other consumer-facing literature used across a variety of retail touchpoints.
Baker Wilcox are very much an extension of our team, working closely with us to develop solutions to meet the needs of our business.
It doesn’t matter what comes their way they come up with effective solutions to support our marketing activity.
Loraine MorganDayMen International
We helped develop and roll-out an extensive print and digital campaign
The execution
We created and delivered a broad range of advertising and print materials that reflected the clean, fashion-conscious character of the Acme Made brand. Product imagery, typography and messaging were carefully balanced to present the range as both highly functional and desirable, giving practical accessories the confidence and polish of a lifestyle product.
Advertising creative was produced across print and digital formats, with each layout adapted to suit its placement and audience. Whether working with supplied brand assets or developing campaign executions for the UK market, we ensured that the composition, hierarchy and messaging remained effective while respecting Acme Made’s established visual identity.
For brochures and product guides, we developed clear editorial structures that could accommodate product features, specifications and colour options without losing visual elegance. Generous layouts, precise typography and carefully controlled imagery helped customers and retail partners navigate the collection while allowing individual products to retain their own personality.
The project required the careful management and delivery of multiple campaign assets across different media and retail applications. Every piece of consumer-facing communication, online or offline, needed to remain consistent with the global brand guidelines while feeling properly considered for its particular format.
The result was a cohesive collection of advertising and printed literature that communicated Acme Made’s combination of style, protection and everyday utility with clarity and confidence.
Acme Made understood that the things we carry every day can still feel considered and beautifully designed. Our work was about giving that philosophy a clear visual voice, creating communications that felt as refined, useful and quietly confident as the products themselves.
KELLY WILCOX
