Giving Blue Finch a distinctive identity to take flight
Client
BlueFinch
Country
United Kingdom
Disciplines
Brand Identity
Sector
Entertainment
Film Industry
Blue Finch Films is an independent film sales and distribution company working across UK releases and international markets. Its slate spans commercial and critically acclaimed feature films and documentaries, from carefully targeted digital and home-entertainment campaigns to nationwide theatrical releases.
The brief
Blue Finch Film Releasing asked BakerWilcox to create a complete visual identity for the newly established company. The commission included the logo and wider brand system, together with a suite of corporate and promotional applications that would introduce the business to filmmakers, distributors, exhibitors and international partners.
BakerWilcox have helped us bring many films to market over the years. They have a wonderful ability to deliver time and again, with their unique talent for original, thoughtful design and their instinct for seeing each project through the eyes of global audiences, regardless of genre.
Director of DistributionBlueFinch Film Releasing
The execution
The identity was built around the blue finch itself, creating a memorable emblem that gave the company an immediate sense of character and movement. The bird was rendered with a light, energetic quality, suggesting flight, discovery and the journey of a film from acquisition through to its audience.
A clean typographic treatment provides a confident counterpoint to the more expressive emblem. The combination allows the identity to feel creative and cinematic without losing the professionalism required of a company operating across film sales, distribution and rights acquisition.
The restrained blue, black and white palette gives the brand clarity and consistency across different settings. The vivid blue creates strong recognition, while the monochrome applications ensure that the identity remains effective across formal documents, production materials and compact digital formats.
We developed a flexible suite of logo arrangements to accommodate varying proportions and scales, from business cards and presentation materials to merchandise, promotional graphics and industry-facing communications. The visual system gave Blue Finch a coherent presence while leaving sufficient space for the individual personality of each film to lead.
The result was a distinctive and adaptable identity capable of representing the company across both the commercial and creative sides of the film industry. It established a clear signature for Blue Finch without competing with the diverse range of stories the company brings to market.
Film distributors need a strong identity of their own, but it must never overshadow the films they represent. For Blue Finch, we created a brand with enough character to be recognised instantly, yet enough restraint to sit comfortably alongside an exceptionally varied slate of titles.
RICHARD BAKER
