Bringing a global brand to life across the UK market
Client
Cybex
Country
Germany
Disciplines
Campaigns
Digital Design
Editorial Design
Environmental Design
Sector
Retail
CYBEX is a globally respected German brand specialising in pushchairs, child car seats, baby carriers and children’s furniture. Its products combine distinctive design, advanced safety and intelligent functionality, creating technically accomplished solutions for modern family life.
The brief
CYBEX asked BakerWilcox to support the rollout of its marketing activity across the UK market. The work included adapting campaign creative supplied by the company’s German headquarters and producing point-of-sale materials, print advertising and digital assets for use by retailers, publishers and online media outlets.
The execution
Working from the international master creative, we adapted each campaign for the specific requirements of the UK market. This involved carefully reworking layouts, image crops, product messaging and calls to action so that every execution retained the visual strength of the original campaign while performing effectively within its particular format.
The work extended across consumer print advertising and a wide variety of digital placements. Each asset was prepared to the required technical specifications, with compositions reconsidered for everything from full-page advertisements to compact banners and animated online formats.
For retail environments, we produced in-store point-of-sale graphics designed to showcase individual products and ranges within leading high-street retailers. Large-format imagery created immediate visual impact, while clear product information and carefully structured messaging helped communicate key features and benefits closer to the point of purchase.
Detailed image artworking formed an important part of the process. Product and lifestyle imagery needed to remain polished, accurate and consistent across many different applications, requiring careful attention to colour, scale, retouching and reproduction quality.
The project demanded close coordination with CYBEX’s UK distribution partners, media planners, retailers, publishers and production suppliers. Managing multiple formats, specifications and deadlines ensured that each campaign rolled out smoothly while maintaining the premium standards of the global brand.
The result was a cohesive UK presence across advertising and retail, with every asset feeling purpose-built for its environment while remaining unmistakably CYBEX.
Working with a brand as design-led and technically accomplished as CYBEX required exceptional attention to detail. Our role was to protect the strength of the international creative while ensuring that every UK execution, from a digital banner to a major retail display, felt carefully considered, beautifully produced and entirely consistent with the brand.
KELLY WILCOX
