Bringing business, culture and community together online
Client
Danish-UK Association
Country
Denmark
Disciplines
Digital Design
Digital Development
Sector
Not-for-Profit
Professional Services
The Danish-UK Association is a member-led community for people and businesses with connections to Denmark and the United Kingdom. Created in 2017 through the merger of the Danish Club in London, founded in 1863, and the Danish-UK Chamber of Commerce, founded in 1989, it supports personal, cultural and commercial relationships through events, networking, knowledge-sharing and member communications.
The brief
Following extensive research into its online user journey, the Danish-UK Association asked BakerWilcox to refine the website design, develop the required technical infrastructure and build a new digital platform around the needs of its members. The commission included public-facing content, members-only areas, event and news publishing, and integrated online payments.
Baker Wilcox has been a great partner for dkuk.org, delivering a website that perfectly balances functionality with our mission. Over several years, their consistent service and ongoing support have ensured the site remains robust and effective, reflecting a true commitment to our long-term success.
Gunnar Papendick LarsenManaging Director
The execution
We began by translating the association’s user research into a detailed interactive prototype, allowing the structure, functionality and visual approach to be explored before development began. This created a clear blueprint for a platform serving several distinct audiences, from individual members and event attendees to corporate partners and organisations seeking stronger links between Denmark and the UK.
The finished website brings news, business opportunities, social and cultural events, member content and organisational information together within one coherent experience. Clear navigation and carefully structured page templates make a substantial volume of material easy to explore, while flexible publishing tools allow the association to keep the platform active and current.
Members-only areas provide access to exclusive information and benefits, while integrated event and payment functionality supports registration and transactions directly through the website. The system was also designed to accommodate regular event listings, member profiles, job opportunities and partner visibility without allowing the experience to become crowded or fragmented.
Across desktop and mobile, the visual language balances the professionalism required of a business network with the warmth and openness of a cultural community. The result is a comprehensive digital hub that reflects the association’s unique role in connecting people, organisations and ideas across two countries.
This captivating video shows the visual development of the new website
Adetaileddesignsystemwasdeveloped
DKUK is home to some of Denmark's leading companies
The Danish-UK Association brings together business, culture and community, so the website needed to serve very different needs without feeling divided. The most rewarding part of the project was creating one clear digital home where those connections could grow naturally, whether someone was joining an event, discovering a business opportunity or simply staying close to the wider Danish community.
RICHARD BAKER
