Designing clarity into a complex financial experience
Client
FXP
Country
United Kingdom
Disciplines
Digital Design
Sector
Financial Services
FXP is a foreign exchange and international payments platform designed to give users secure, always-on access to live currency rates, international payments, transaction history, market information and rate alerts. It supports both business and private clients who need a clear, efficient way to manage cross-border payments and currency activity.
The brief
FXP asked BakerWilcox to define the user experience and complete interface design for a new generation of its foreign exchange platform. The commission included user-journey development, UX architecture, UI design and the creation of a comprehensive design system, ready to be handed over to the specialist development team responsible for building the financial application.
BakerWilcox took a complex financial product and gave it a clear, coherent user experience without losing the depth of functionality our clients rely on. They understood both the commercial requirements and the importance of creating confidence at every stage of the journey. The resulting design system gave us a strong foundation for development and a platform that feels considered, professional and built for the future.
David TuckerChairman, FXP
The execution
Foreign exchange platforms need to present a considerable amount of information without making the user feel overwhelmed. We began by mapping the core journeys through FXP, identifying how users would move between live rates, currency trades, international payments, transaction history, market information and account management.
The UX was developed around the tasks users needed to complete most frequently, reducing unnecessary steps and establishing a clear hierarchy between primary actions and supporting information. Complex processes were broken into logical stages, with carefully considered states, prompts and confirmations helping users understand where they were in a transaction and what would happen next.
From that foundation, we created the complete UI system. Components, typography, colour, iconography, data displays, forms, buttons and interaction states were designed as part of one coherent visual language rather than as individual screens. This ensured that new functionality could be added without gradually fragmenting the experience.
Good financial UX is rarely about making the product look simpler. It is about understanding the complexity underneath and deciding exactly what the user needs to see and when they need to see it. With FXP, our focus was on creating confidence at every stage, then capturing that thinking in a design system the development team could implement consistently.
RICHARD BAKER
Particular attention was given to financial data. Live exchange rates, market movements, previous trades and payment status all needed to be absorbed quickly and accurately. The interface therefore uses disciplined spacing, hierarchy and restrained colour to distinguish information and guide attention, while keeping the overall environment calm and professional.
Responsive behaviour was considered throughout so that the system could adapt naturally between larger desktop interfaces and smaller screens without compromising important information or controls. The completed UX, UI and component library then provided the development team with a detailed blueprint for implementation.
The result was a comprehensive digital design system that could support a sophisticated financial product while making its everyday use feel clear, consistent and reassuring.
