Take a horror institution and reinvent it for the next chapter
Client
Hammer
Country
United Kingdom
Disciplines
Digital Design
Editorial Design
Sector
Entertainment
Financial Services
Film Industry
Founded in 1934, Hammer Film Productions is a British icon and one of the oldest film companies in the world. It holds a historical significance within the film industry and helped define the horror genre. During its most successful years, Hammer dominated the horror film market and enjoyed worldwide distribution and considerable financial success.
The brief
We were asked to work on the creation of an Information Memorandum, conveying the iconic history of the brand and presenting a unique opportunity for potential investors to be a part of Hammer Film’s future productions. Take the concept and apply the aesthetic approach online to form a digital experience showcasing not only the offer but the history and iconic status of the brand.
Some of Hammer's Classic movies
Micro-Site Development
The executionThe iconic imagery from the Hammer back catalogue provided a striking backdrop for the suite of materials required for this project. The historic significance of the images themselves required a sensitive approach to the design process to ensure the end products were uniting rather than alienating the audience.Creating a balance between the financial offering and the subject matter was key to our approach. We needed to present a unique opportunity to seasoned investors while also emphasising the genre and historical relevance of the Hammer brand. This wasn’t just another investment opportunity, this was an opportunity to be a part of a British institution and create credible, theatrical movies with historical significance seated within the iconic Hammer slate.
One Million Years B.C. COVER (1966)
WOMAN IN BLACK COVER (2012)
A series of cover designs were produced showcasing some of the classic imagery from the Hammer back catalogue. The instantly recognisable logo mark was pulled front and center with the dark, deeply mono-toned imagery creating a consistent structure and nod to the horror genre.
DRACULAR COVER (1958)
The Evil of Frankenstein (1964)
A number of iconic images from the Hammer archives was supplied. Situated alongside the design we created for the offering documents and website allowed for a striking and memorable final design solution.
RICHARD BAKER
A new custom series of info graphics were created
Christopher Lee Dracular (1958)
Peter Cushing The Curse of Frankenstein (1957)