Presenting British luxury at every touchpoint

The execution

Every Launer collection has its own character. A new colourway, material, silhouette or seasonal range presents an opportunity to tell a different story, so our role is to create the campaign world that surrounds each launch.

Working closely with the Launer team, we develop the creative direction for each campaign, considering how the product should be positioned, the story we want to tell and how that idea can translate across every customer touchpoint.

Photography, typography, colour, composition and messaging are brought together to create a distinctive visual language for each collection. Sometimes the approach is restrained and product-focused; elsewhere it can be more expressive, editorial or seasonal. What remains constant is the precision and sense of refinement expected of the Launer brand.

The campaign then needs to work far beyond a single hero image. We develop the creative across the e-commerce experience, homepage features, product launches, email communications, subscriber campaigns, social and digital assets, printed literature and other offline applications.

Each format brings different requirements. An image that creates impact on a homepage may need to become more intimate in an email, more immediate in a digital advertisement or more tactile and considered in print. Rather than simply resizing the same creative, we consider how the campaign should behave within each environment.

This joined-up approach allows every product launch to have its own moment while maintaining consistency across the wider Launer experience. From the first introduction to a new collection through to the point of purchase, the customer encounters a coherent visual story that reinforces both the individuality of the product and the enduring character of the brand.

Campaign activity for Launer spans seasonal collections, new product launches, collaborations and key moments in the calendar. Each piece needs to feel unmistakably Launer while giving individual products and stories enough room to lead. We develop campaign concepts and supporting assets across the website, email, social, digital advertising and printed communications, adapting the visual language to suit the audience and occasion.

Working with the brand over many years has given us a detailed understanding of its products, customers and heritage. That continuity allows campaigns to evolve without losing the restraint and clarity associated with Launer, whether introducing a new collection, responding to a seasonal opportunity or supporting a major collaboration. The result is a consistent body of work that can respond to changing commercial priorities while remaining recognisably part of the same brand.