Showcase the MCT brand and film slate to a B2B and B2C audience
Client
Media Capital Technologies
Country
United States
Disciplines
Digital Design
Digital Development
Sector
Film Industry
Entertainment
Financial Services
Media Capital Technologies (MCT) is a Hollywood based specialty finance company focused on strategic investments in premium content. The company provides capital to media and entertainment businesses, including major motion picture studios, significant independent production entities, and preeminent intellectual property rights-holders.
The brief
Media Capital Technologies appointed BakerWilcox to create a new website that would communicate the scale, credibility and ambition of its growing business. The brief was to present a sophisticated proposition with clarity, while retaining a strong connection to the creative world of film and positioning the company confidently among studios, production partners and institutional investors. The website needed to provide a flexible platform for showcasing the films MCT had helped finance, communicating significant partnerships and publishing an evolving stream of company and industry news.
BakerWilcox have an excellent eye for visual representation, and i consider them a premier creative design agency.
ChairmanMedia Capital Technologies
Carbon score
mediacap.io
Here we are
Only producing 0.13g of carbon
every time someone visits our site
Running on hosting which is
using sustainable energy
Global average
The execution
We created a refined, cinematic website that brings together the two distinct sides of Media Capital Technologies: the rigour of institutional finance and the visual energy of the entertainment industry. A predominantly dark palette gives the site weight and authority, while large-scale film imagery introduces colour, movement and an immediate connection to the premium content the company supports.
The film portfolio sits at the centre of the experience, with generous imagery and restrained typography allowing each title to command attention. Structured layouts and concise supporting information keep the presentation polished and easy to navigate, giving the work a cinematic presence without overwhelming the company’s corporate message.
Clear navigation separates the company story, film portfolio and press coverage, helping different audiences reach the information most relevant to them. Across desktop and mobile, considered transitions, disciplined spacing and a strong visual hierarchy create a confident and contemporary experience.
The finished website gives Media Capital Technologies a credible digital platform that reflects both the substance of its investment activity and the creative ambition of the projects it helps bring to audiences.
Mobile screens were individually customised to suit each movie aethetic
