A SHARED IDENTITY FOR NORWEGIAN-BRITISH BUSINESS
Client
NBCC
Country
Norway
Disciplines
Brand Identity
Digital Design
Editorial Design
Environmental Design
Sector
Not-for-Profit
The Norwegian-British Chamber of Commerce was established in 1906 to strengthen business and professional relationships between Norway and the United Kingdom. The independent, not-for-profit organisation brings together companies and individuals from both countries and works closely with government bodies, trade organisations and other bilateral chambers.
The brief
NBCC asked BakerWilcox to create a new brand identity that would reflect its role in bringing the Norwegian and British business communities together. The identity needed to feel established and professional while giving the organisation a more distinctive and contemporary presence. It also had to work consistently across a wide range of applications, including digital communications, editorial material, events and the Chamber’s wider membership activity.
BakerWilcox created an identity that captures the relationship between Norway and the UK in a simple and memorable way. It has given NBCC a much stronger and more consistent presence across our communications, and has been easy for the team to use across a wide range of applications.
General ManagerNorwegian-British Chamber of Commerce
The execution
The identity centres on a circular symbol formed from interwoven ribbons carrying the red, white and blue shared by the two national flags. The continuous movement of the ribbons represents the relationship between Norway and Britain from North to South and South to North and the connections NBCC exists to encourage.
The device was developed into a flexible visual system that could work independently or alongside the NBCC name. Its colour and geometry provided a recognisable thread across stationery, event graphics, banners, the Chamber’s Connections publication and its website, giving very different communications a consistent identity.
The resulting identity gave NBCC a clear visual expression of its purpose and a practical system that could move comfortably between formal business communications, editorial content, digital platforms and member events.
