PUTTING REAL CARDS AT THE HEART OF ONLINE POKER
Client
Real Deal Poker
Country
United States
Disciplines
Brand Identity
Environmental Design
Sector
Entertainment
Real Deal Poker launched with a new approach to online poker. Its patented technology used automated shuffling machines and real playing cards to create the decks used in online games, providing players with a verifiable record of how every hand had been dealt. The technology gave the business a clear point of difference in a crowded international market, built around the familiarity and transparency of a physical game of cards.
The brief
BakerWilcox was asked to create a brand identity for Real Deal Poker ahead of its international launch. The identity needed to communicate the distinctive technology behind the platform while working convincingly within the established visual world of poker and gaming. It also had to provide a strong, flexible presence across digital communications, marketing material and physical environments.
BakerWilcox quickly understood both the technology behind Real Deal Poker and the challenge of introducing something genuinely new to the market. The identity they created gave us a strong, distinctive presence from launch and worked consistently across everything we needed. They were a highly creative and dependable partner throughout.
Marketing DirectorReal Deal Poker
Former heavyweight world boxing champion Evander Holyfield was brought in as spokesperson and shareholder
We developed the identity around the central idea behind Real Deal Poker: the physical act of dealing genuine playing cards.
The visual language drew on familiar cues from the game while giving the business a distinctive presence of its own. The identity was designed to move comfortably between the online platform and the physical environments used to demonstrate and promote the technology, creating a consistent connection between the machinery behind the system and the experience presented to players.
That flexibility was particularly important for a business introducing unfamiliar technology. Brand applications needed to attract attention while helping explain a proposition that was fundamentally different from conventional online poker.
The resulting system was applied across digital and printed communications and environmental graphics, giving Real Deal Poker a recognisable identity for its launch and international promotion.
The company later brought in former heavyweight boxing champion Evander Holyfield, whose long-standing nickname was “The Real Deal”, as a spokesperson and shareholder.
