Building a strong digital foundation for TriVirtus Capital
Client
TriVirtus Capital
Country
Canada
Disciplines
Digital Design
Digital Development
Sector
Financial Services
TriVirtus Capital is a Canadian real estate investment firm specialising in retail commercial properties with nationally recognised, resilient tenants. Through its TriVirtus Real Estate Fund, the company acquires and repositions underperforming assets, increasing their value through improved occupancy, stronger rental income and the development of additional land.
The brief
TriVirtus Capital approached BakerWilcox to create a refined new website that would establish a confident and credible digital presence for the business. The brief was to present its investment strategy, expertise and approach with clarity and authority, while creating a polished platform that would resonate with prospective investors and support the company’s continued growth.
BakerWilcox quickly understood our business, our ambitions and what the new website needed to achieve. They translated that understanding into a clear, refined and highly professional digital presence, and we are delighted with the final result.
Dan McClureTriVirtus Capital
The execution
We created a refined digital identity built around clarity, confidence and a strong sense of architectural structure. A restrained colour palette of deep navy, cool neutrals and vivid accents gives the website a premium financial character, while elegant typography and generous spacing allow TriVirtus Capital’s strategy, performance and investment proposition to speak with authority.
The site was organised to guide prospective investors naturally from the fund’s objectives and tenant-driven approach through to its repositioning strategy, portfolio and team.
Large-scale property photography brings the investment story to life, while clear information hierarchies, concise content and carefully considered calls to action make a complex proposition easy to understand and explore.
The finished website balances credibility with accessibility, presenting detailed performance objectives and real estate expertise without feeling dense or overly corporate. Built to perform seamlessly across desktop and mobile, it gives TriVirtus Capital a distinctive digital platform that can grow alongside the fund and its expanding portfolio.
A series of custom infographics were produced to highlight the trivirtus offering
TriVirtus needed a digital presence that felt as considered and assured as the investment proposition itself. Our focus was on creating clarity around a complex offer, using structure, typography and imagery to build confidence while giving the business a platform that could grow with its ambitions.
RICHARD BAKER
