A re-brand and new identity for one of the UK's leading security specialists
Client
Ward Security
Country
United Kingdom
Disciplines
Brand strategy
Content strategy
Sector
Professional Services
Ward is a leading security specialist, delivering intelligent security strategies, solutions and services to businesses across the UK for over 25 years. They employ over 1500 people from their head office in South East England.
The brief
A concise project brief with the core story and results.
The strategic thinking, and understanding of our business from BakerWilcox was outstanding. Since launching the new identity, the response from both our team and our clients has been overwhelmingly positive. The rebrand has given Ward Security a fresh, modern look while staying true to who we are.
Thank you to everyone at BakerWilcox for your hard work, professionalism, and dedication throughout the process.
Kevin WardOwner
How the old branding influenced the new
Previous Ward Logo
Previous logo applied
The execution
Morning in a high valley began with bells from a monastery and the cry of a hawk circling a field of wheat. A baker opened his ovens while pilgrims unfolded maps that no longer matched the roads they had learned in dreams.
By noon, market stalls sold apricots, carved spoons, second-hand lenses, and one repaired radio that claimed to hear whale song over a mountain channel. Nobody doubted it; hope has its own acoustics.
At sunset, the valley turned copper, and people traded stories until stars filled every available sky.
Extensive guidelines were created
We were so impressed that we approved the proposed design approach with only one minor amendment.
KEVIN WARD
