SustainabilityConsultancy
Illustrated BakerWilcox character assessing a website

EXPERT GUIDANCEFOR LOWER-IMPACT,MORE EFFICIENT WEBSITES

Many organisations already have capable in-house teams, established websites and technology they have invested in over time. Our sustainability consultancy starts with what you already have. We review how your website is designed, built, hosted and delivered, then identify changes that can reduce data transfer, improve performance and lower associated emissions. The result is a clear, prioritised plan your team can put into practice.

Practical advice, grounded in experience

More than 20 years designing and developing websites gives us a practical understanding of where inefficiencies occur and which changes are likely to be worth pursuing.

We examine the codebase and structure, media and content delivery, hosting environment and other relevant services. Findings are translated into clear recommendations, prioritised according to likely benefit, effort and feasibility.

Your team can then decide what to address first, what can wait and where further technical support may be useful.

Scaled to your needs

The level of support depends on the website, the organisation and the resources already available internally.

Some teams need a focused assessment and action plan. Others benefit from a broader technical review, consultation with their developers or support implementing the recommendations.

We offer three levels of consultancy and will recommend the scope that best fits the work required.

How we can help

Website assessment

A focused review with a clear action report for your team.

Hand-drawn sketch of a website audit dashboard with charts, servers, and a magnifying glass
  • ✓Review website codebase and structure
  • ✓Analyse media and content delivery
  • ✓Review hosting environment
  • ✓Identify priority improvements
  • ✓Provide a clear, actionable report

Strategic Review

A more detailed assessment with consultation and follow-up.

Hand-drawn sketch of a website system map with connected nodes and infrastructure symbols
  • ✓Initial consultation with your team <1hr
  • ✓Review website codebase and structure
  • ✓Analyse media and content delivery
  • ✓Review hosting environment
  • ✓Prioritised recommendations and action report
  • ✓Follow-up session with your team
  • ✓Limited post-implementation technical support

Technical Deep Dive

Working alongside your team from assessment through to implementation.

Hand-drawn sketch of a collaborative website review with infrastructure diagrams and a working team
  • ✓Initial call with your team
  • ✓Detailed review of codebase and architecture
  • ✓Analyse media and third-party integrations
  • ✓Review hosting and infrastructure
  • ✓Prioritised recommendations and action plan
  • ✓Technical implementation where appropriate
  • ✓Post-implementation analysis

Improve what you already have

Many websites can be made substantially more efficient through targeted changes to the existing platform.

We work with established frameworks, codebases and hosting environments to identify where improvements can have the greatest effect. Changes to assets, content delivery, technical configuration or third-party services can reduce the amount of data a website transfers while improving speed, usability and maintainability.

Recommendations are based on your existing setup, internal resources and business priorities, with rebuilding considered only where the evidence supports it.

Our consultancy can also complement an internal design or development team, giving them independent expertise, a clearer set of priorities and evidence to support decisions internally.

Design with
sustainability built in

Whether you are commissioning a new identity, website, campaign or piece of print, BakerWilcox brings experienced creative thinking together with a practical understanding of environmental impact.

If you are looking for a design partner who can deliver excellent work while helping your organisation make more responsible choices, we would be pleased to hear what you are working on.

Let’s talk

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BakerWilcox is a multidisciplinary creative agency delivering impactful design solutions that consciously incorporate sustainability. This helps our clients increase their reach and achieve lasting environmental responsibility.

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